A couple of days ago at the Mediapost OMMA Behavioral Insider event, I presented to the audience about what should be the best friend of behavioral targeting networks: site optimization and site targeting.
I took the stage immediately after industry legend Dave Morgan, whom Steve Smith, the host of the event, called “Mr. Behavioral Targeting.” Dave’s … Read more »

• Brent Hieggelke
• 2 responses
•  Online Marketing

A recent conversation with a friend I have had since second grade, Joel who now lives in Minneapolis, illuminated the fact that segmenting and targeting on web sites is not the sole domain of big business.   The idea that you must be a big company with many product lines for targeting to be applicable and … Read more »

• Brent Hieggelke
• 1 response
•  Online Marketing, Testing and Targeting

I’ve been on the road quite a bit over the past two months speaking at NetFinance, eMetrics Summit, and the ExactTarget “Route 1 to 1” seminar series.  And one thing I’ve noticed is the difference in conversations surrounding the topic of On-site targeting, compared to a year ago.
Last year, when I explained how targeting works … Read more »

• Brent Hieggelke
• 1 response
•  Online Marketing, Testing and Targeting

Optimization has multiple levelsfor continued success
A few weeks ago I wrote about the fact that Web analytics is no longer optional: whether it’s easy or hard is not the issue — Web analytics has become mandatory for us all doing business using the Web.
Web site optimization, as well, has become something that businesses cannot ignore.
Optimization … Read more »

• Brent Hieggelke
• 4 responses
•  Online Marketing, Web Analytics

You’ve probably already heard the news about Yahoo acquiring IndexTools, a small European web analytics company.  We think it’s great and welcome back Yahoo, an important partner of ours, to the world of web analytics again. There has been some recent debate about how easy or hard Web analytics is to do well, … Read more »

• Brent Hieggelke
• 6 responses
•  Online Marketing, Web Analytics

test

• Brent Hieggelke
• 1 response
•  Online Marketing, Web Analytics