Recently, I watched a video where another analytics vendor presented their take on which mobile platforms and channels retail companies should be investing in. What was their conclusion? Focus on the iOS platform. They were wrong and here’s why:
Big Mistake #1—Used Faulty Data
Data used in the analysis was not collected following mobile … Read more »

• Ed Hewett
• 5 responses
•  Mobile Analytics

Some time ago I was on a call with a customer who had recently launched several mobile campaigns and wanted me to help analyze how those campaigns were performing. Not long into the discussion, it became evident the campaigns had launched without an optimization strategy and were actually not being measured.
Even worse, organizational and … Read more »

• Ed Hewett
• 0 responses
•  Mobile Analytics

Yesterday, I was going through my CD collection (which I haven’t even glanced at in five years) and came across a couple albums that made me shake my head. You know the ones—one hit wonder albums picked up from a bargain bin ten years ago as the music industry began its long decline.
Seeing the … Read more »

• Ed Hewett
• 3 responses
•  Mobile Analytics

I’ve had a number of questions recently from customers asking how to validate mobile application analytics implemented using Omniture App Measurement Libraries. Depending on the situation, there are a number of methods which can be used to validate and debug analytic implementations in native mobile apps. The details in this post are fairly … Read more »

• Ed Hewett
• 6 responses
•  Mobile Analytics

Last week, I was looking at a large data set to confirm the “pre-launch” iPad engagement numbers I mentioned in my prior post on the impact of mobile optimized experiences. Post-launch numbers confirmed visitors using the iPad were much more engaged when presented the standard/desktop version of a website than when those users received … Read more »

• Ed Hewett
• 6 responses
•  Mobile Analytics

I recently researched the impact of mobile-optimized experiences on mobile visitor engagement. To compare mobile usage between the “mobile optimized” and “standard” versions of a web property, I calculated key engagements per visit on both the standard and mobile websites for 15+ popular devices including the Apple iPhone, Motorola Droid, HTC Nexus One, Palm … Read more »

• Ed Hewett
• 3 responses
•  Mobile Analytics

At the mobile event of the year, Omniture and Adobe announced several advancements in mobile publishing and content optimization including measurement and analytics for mobile video, testing & targeting capabilities for mobile applications, and beta for Flash Player 10.1 (general availability expected in the first half of 2010). These announcements mark significant progress toward … Read more »

• Ed Hewett
• 1 response
•  Mobile Analytics

I’ll be hosting two mobile breakout sessions at Omniture Summit this coming March. While both sessions will be packed with “high-value”, I’d love to receive feedback from you regarding what you’re most interested in learning. You can find the session abstracts at the links below. Please leave feedback at the bottom of … Read more »

• Ed Hewett
• 2 responses
•  Mobile Analytics

Updated 1/18/2010
Over $10M $21M USD (as of 1/18/2010) has been donated to the American Red Cross via SMS for the Haitian relief effort since the campaign launched early on Wednesday (1/13/2010). By comparison, $200K+ was donated by text after the Sumatra Tsunami in 2004 and $400K+ was donated by text after Hurricane Katrina in … Read more »

• Ed Hewett
• 0 responses
•  Mobile Analytics

This past week I analyzed the increase in mobile browsing Omniture customers saw in conjunction with the US Thanksgiving holiday and the US Black Friday/Cyber Monday kick off to the Christmas shopping season. I found (as expected) a significant spike in overall mobile browsing over the four-day holiday weekend. In fact, every other … Read more »

• Ed Hewett
• 2 responses
•  Mobile Analytics