With the latest release of Seach&Promote there is an exciting new integration geared at making your life just a little bit easier. Search&Promote now has the ability to export the meta data about the content it indexes to SAINT, without ……..(wait for it)……… any IT involvement. Let me give you an example of what I … Read more »

• Justin Grover
• 0 responses
•  Marketing Integration, Online Marketing, Web Analytics

For my first post in the Suite Talk series I am going to show you how to target surveys using T&T. Surveys are useful tools for getting inside people’s heads. They give insight into what people are thinking, what they intend and the way they feel. Most surveys are trying to assess very specific things … Read more »

• Justin Grover
• 0 responses
•  Marketing Integration, Online Marketing, Testing and Targeting, Web Analytics

Interesting that historically, a Content Management System (CMS) is typically defined as a tool to manage assets. Is a CMS tool really just a commoditized utility to manage assets? Why do we need to manage assets? Shouldn’t we be managing customers? The customers that visit our website exhibit distinct behavioral patterns, and we should be … Read more »

• Brandon Hartness
• 1 response
•  Marketing Integration, Omniture Business, Testing and Targeting, Web Analytics

Are you serving video content to your website visitors? How’s that working out for you? According to Industry research, it should be doing very well as Internet users are consuming video at an impressive rate. eMarketer reports that there were 145 Million video viewers in the US in 2010, projected to increase to 158 million … Read more »

• Brandon Hartness
• 0 responses
•  Marketing Integration, Omniture Business, Web Analytics

Today was an exciting day in and around my cubicle. SiteCatalyst 15 has officially been released.
Over the coming days and weeks, SiteCatalyst customers will work with their Account Managers to learn more about this, our most exciting and anticipated release ever. As you may have seen at Summit back in March, this version of SiteCatalyst … Read more »

• Ben Gaines
• 5 responses
•  Marketing Integration, Mobile Analytics, Omniture Business, Online Marketing, Web Analytics

There was a very exciting announcement today regarding the Adobe Online Marketing Suite, powered by Omniture:
The newest release of Adobe Insight, version 5.4, is now available!
I’ve been lucky to have several of my own day-to-day clients take an active role in the external customer beta process of Adobe Insight 5.4, and as we’ve gone through … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics, Marketing Integration, Online Marketing, Web Analytics

To quote Danny Sullivan, “I’ve found it annoying that over the years more and more people use SEM to mean paid search, as if SEM excludes SEO.”  
  
At Adobe, we absolutely agree.  Organic and paid listings together gives search marketers the ability to develop strategies for paid listings based on the changes in owned or competitive … Read more »

• Tim Waddell
• 0 responses
•  Marketing Integration, Online Marketing, SEO, Search Engine Marketing

Today, we are excited to release Developer Connection 2.0! We have gone through a major project to redesign the site and provide enhanced functionality in search, Code Gallery navigation, documentation structure, user profile management, and SPAM filtering.

• Brent Watson
• 2 responses
•  Marketing Integration, Site Search, Web Analytics

With siloed departments and disparate data across multiple systems, it’s difficult to create a unified view of a customer—unless you integrate. Below is the section I recently contributed to the latest ExactTarget Letters to the C-Suite series with guidance on improving access to data and streamlining business processes.
In recent years, as interactive marketing has … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration

Gone are the days when online businesses will throw technology at business problems. Don’t get me wrong — technology’s role in business has never been stronger, but today there’s a difference: the ‘business’ is rapidly taking over how technology is used, and is demanding tools that are friendly to marketers, merchandisers, and other biz types … Read more »

• Kevin Lindsay
• 0 responses
•  Marketing Integration, Online Merchandising, Web Analytics