A few weeks ago, I started my Insight on Insight series.  (This is a supplement to the already informative Insight related blog that my colleague and friend, Michael Halbrook, Insight Guru Extraordinaire, is also writing).
And then I kind of took a step back - because, well, I had to work.
But I have been wanting to … Read more »

• Kiran Kairab Ferrandino
• 2 responses
•  Omniture Business, Search Engine Marketing, Web Analytics

It’s everywhere.
Sometimes, it feels like IT’S ALL ANYONE TALKS ABOUT ANYMORE.
Social Media.
And you and your company are bringing your A-Game, yes you are.
So let’s see.
Twitter Accounts. Check.
Facebook Fan Page. Check.
Youtube video content. Check.
You’re engaged.  Absolutely.
(And I guess this is the part where I, of course, rain on your parade).
What’s your strategy?
What’s your end goal?
Does … Read more »

• Kiran Kairab Ferrandino
• 0 responses
•  Omniture Business, Social Media

I love my job.
I really do.
I’m not just saying this in case my bosses read this.
Maybe not the part about getting up early.  Or having to travel sometimes when I would rather not.
But I do like the fact that I have spent the last 4+ years of my career working closely with a product … Read more »

• Kiran Kairab Ferrandino
• 0 responses
•  Channel Analytics, Marketing Integration, Omniture Business, Online Marketing, Web Analytics

I am going to tell you a little something about myself.
(Huddle in close. It’s a secret.)

In a former life, I was a musician.  And I sang in a rock cover band in the DC area.
I sang and played guitar and did my best to dance around on a tight stage in the middle of … Read more »

• Kiran Kairab Ferrandino
• 0 responses
•  Omniture Business, Web Analytics

Dear Negative Stakeholder,
How are you?  It’s been way too long since we last chatted!  I know that you are probably not happy that I am calling you “negative.”  “What’s up with that?,” you are thinking.
I am a very positive person, you might even think.  “I used to be a cheerleader!” you may say.  “Or, I … Read more »

• Kiran Kairab Ferrandino
• 6 responses
•  Omniture Business, Web Analytics

Once upon an Analytics implementation, in a land known as Smooth Sailing, there lived an Omniture Project Manager.  This Omniture Project Manager had traveled to a distant land to meet a new client with whom she would embark on an Analytics Journey.  On this journey, she took with her some brave and knowledgeable resources from … Read more »

• Kiran Kairab Ferrandino
• 4 responses
•  Omniture Business, Online Marketing, Web Analytics

I am not the easiest person to live with.   I think my husband would be the first to tell you.  And while I am at home on bed rest in the final stages of pregnancy – I think the high maintenance factor could be a little higher than normal, even for me.   But my current … Read more »

• Kiran Kairab Ferrandino
• 0 responses
•  Web Analytics

My old high school Cross-Country Coach, Walter Miller, used to tell us (usually around our 6th mile at 6:45 AM in the morning), “There is no such thing as a free lunch!” While I did not always understand what Mr. Miller was yelling at me from the confines of his cushy minivan on these torturous … Read more »

• Kiran Kairab Ferrandino
• 3 responses
•  Web Analytics