To quote Danny Sullivan, “I’ve found it annoying that over the years more and more people use SEM to mean paid search, as if SEM excludes SEO.”  
  
At Adobe, we absolutely agree.  Organic and paid listings together gives search marketers the ability to develop strategies for paid listings based on the changes in owned or competitive … Read more »

• Tim Waddell
• 0 responses
•  Marketing Integration, Online Marketing, SEO, Search Engine Marketing

I figured it’s about time I started blogging again. I’ll bet some of you thought I had died. No, I did not. I’ve just been busy adjusting to life as a Product Manager and working hard to help implement as many of the fantastic ideas that I learned from you on Twitter and elsewhere over … Read more »

• Ben Gaines
• 20 responses
•  Channel Analytics, SEO, Search Engine Marketing, Web Analytics

I mention on twitter, I have an exciting announcement.
For the first time in Engineering Services history we are going to give away a new solution for a three week trial during my Summit 2010 break out session.   During my break out session you will learn about the solution and how it will help your company.
If … Read more »

• Pearce Aurigemma
• 0 responses
•  SEO, Web 2.0, Web Analytics

The answer is it depends.  Are you focused on customer communication, brand exposure or increasing traffic to your site?  From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex. … Read more »

• Wes Funk
• 9 responses
•  Mobile Analytics, SEO, Search Engine Marketing, Social Media, Testing and Targeting, Web Analytics

Welcome to the second post in the Web Services API Series.  Here I will describe what you can do with the SAINT API and what to pay attention to.   So stick with me and you will soon learn how you can take advantage of this tool that gives you the power to enhance your reporting … Read more »

• Pearce Aurigemma
• 2 responses
•  SEO, Web 2.0, Web Analytics

Unified Sources is one of Engineering Services most popular VISTA solutions, it is also one of most complex rules we develop.  As you can imagine with the popularity and complexity we receive a lot of questions, some I hope to clarify here.
What is Unified Sources?
Simply put it is a combination of the campaigns report and … Read more »

• Pearce Aurigemma
• 12 responses
•  Marketing Integration, Online Marketing, SEO, Search Engine Marketing, Web 2.0, Web Analytics

When Keyword Rankings Matter
The value of keyword ranking reports has been hotly debated over the years. Many search marketers argue that traditional ranking reports offer little value and provide a short-sighted view of your overall organic search visibility. Marketers can be mislead when top rankings are being reported, but for keywords with little to no … Read more »

• Jordan LeBaron
• 55 responses
•  SEO, Search Engine Marketing, Web Analytics

I often hear from clients concerned that their organic and paid search traffic isn’t adding up. These clients will exhaust multiple resources trying to figure out the problem causing the discrepancy. However, the issue is typically due to one simple problem: improper usage of paid search campaign tagging.
To better understand this issue, it’s helpful to … Read more »

• Jordan LeBaron
• 15 responses
•  SEO, Search Engine Marketing

My family and I recently visited a well known beach boardwalk on the west coast. While walking the boardwalk, tempted by carnival games, funnel cakes and cotton candy, there was one carnival game that caught my eye. The game was simple: throw a dart at a wall covered in little star targets, land the dart … Read more »

• Jordan LeBaron
• 9 responses
•  SEO, Search Engine Marketing, Testing and Targeting

One of the more interesting concepts presented at last week’s SES show in San Jose detailed the use of predictive revenue modeling for SEO and paid search. A former colleague of mine, Dave Roth of Yahoo!, runs search programs on behalf of Yahoo!’s properties. He discussed their use of predictive data models … Read more »

• Bill Mungovan
• 1 response
•  SEO, Search Engine Marketing