This is the fourth in a series of SEM tactics you can use to generate greater ROI from search campaigns. (The first focused on online/offline data integration, the second on keyword assist or cross visit participation, and the third on cost of goods sold.)
A disconnect seems to exist among marketers about the process of measuring … Read more »

• Chris Knoch
• 1 response
•  Marketing Integration, Search Engine Marketing

This is my third post in a series about SEM tactics that lead to greater ROI from search campaigns. (The first focused on online/offline data integration and the second on keyword assist or cross visit participation (CVP).
A report just released from Omniture revealed a major challenge search engine marketers are currently facing: it seems most … Read more »

• Chris Knoch
• 0 responses
•  Search Engine Marketing

This is my second post in a series about SEM tactics that lead to greater ROI from search campaigns. See my first post in the series on online-offline revenue.
This implementation allows users to allocate conversions back to keywords prior to the keywords that led to a conversion. In other words, conversions are allocated back to … Read more »

• Chris Knoch
• 1 response
•  Search Engine Marketing

When folks at Omniture talk about the convergence of SiteCatalyst and SearchCenter, you’ll hear us get pretty excited. There are so many things a company can do by leveraging the data available from SiteCatalyst with the power of our search product.
But sometimes, all our excitement must seem like we’re spouting pie-in-the-sky ideas. Because what we’re … Read more »

• Chris Knoch
• 3 responses
•  Search Engine Marketing