Gary Angel, President and CTO of Semphonic, a Web analytics consultancy, recently hosted an Omniture Developer Connection User Group in San Francisco. Gary co-founded Semphonic and leads their consulting efforts for companies like American Express, Charles Schwab, Intuit, Genentech, Nokia, Sears and Turner Broadcasting. As an early-adopter of the Omniture APIs, Semphonic has been building integrated solutions that combine Web analytics with enterprise data to help customers realize new marketing innovation and efficiency through the Omniture platform. After the San Francisco User Group, Gary and I connected to talk more about Semphonic’s use of the Omniture APIs:

• Jeff Minich
• 0 responses
•  Marketing Integration

Vivek Subramanian recently left Oracle, where he led product management efforts for Siebel Marketing and Analytics, to join CalmSea, a startup focused on helping online retailers conduct near real-time optimization of critical merchandising functions such as pricing, markdowns, assortment, promotions and inventory. CalmSea is a member of the Omniture Developer Connection community, and is currently … Read more »

• Jeff Minich
• 1 response
•  Marketing Integration, Web 2.0

I recently spent time with Stephen Hammond, Product Manager at Omniture- an Adobe Company, at AdobeMax 2009, where he spoke to the Adobe developer community about trends and technology advances in RIA tracking. Stephen has consulted with hundreds of the Internet’s largest and most innovative companies in optimizing online marketing and developing Internet applications and … Read more »

• Jeff Minich
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•  Marketing Integration, Web Analytics

Rudi Shumpert is the marketing web developer at Ariba, Inc., the leading provider of spend management solutions, responsible for Omniture integration. He has 14 years experience in web application development technologies and has recently been working on improving the effectiveness for Ariba’s web analytics program. Lately Rudi has been actively integrating Ariba’s instance of Omniture … Read more »

• Jeff Minich
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•  Web Analytics

Back in March Omniture announced our $25K Partner Developer Challenge. The challenge offered first and second place prizes of $15K and $10K respectively, plus the opportunity to promote the winning applications to Omniture customers. Finalists were selected recently and I’m excited to announce that we had three winners, one for first … Read more »

• Jeff Minich
• 2 responses
•  Marketing Integration, Web Analytics

With the release of our Genesis APIs last year, Omniture put the power to build innovative extensions and integrations for our products in the hands of individual developers. Through this effort we expected to speed up innovation and broaden customers’ ability to measure and optimize across both existing and emerging channels in the ever-changing online … Read more »

• Jeff Minich
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•  Marketing Integration

The evolution of Mobile devices and their adoption growth continue at a torrid pace. With over 40 million devices sold, 50,000+ apps developed, and over 1 Billion app downloads, the iPhone has re-defined an industry and forever altered peoples’ expectations about what a mobile device can be…There is an iPhone app for just … Read more »

• Jeff Minich
• 0 responses
•  Mobile Analytics, Web Analytics

Today Omniture announced the release of a new Partner Enablement API and developer sandbox beta. The new technology allows partners to unlock value for joint customers through the development of applications that leverage or add to the approximately 1 trillion transactions measured by Omniture each quarter. Here are highlights from this beta release:
Partner Enablement API
The … Read more »

• Jeff Minich
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•  Marketing Integration

In the runup to this year’s Summit 2009 event, Omniture sponsored a $25,000 Developer Connection Challenge to encourage customers to develop new applications built for the Omniture API’s. The winners of the Developer Connection challenge were featured at our Summit 2009 API Breakout session.
The winner of the 2009 Developer Connection Customer Challenge was Hila Strong, … Read more »

• Jeff Minich
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•  Marketing Integration