Online Marketing Blog

A recent Forrester report released on October 12th on “How B2B Firms Can Improve their Email Marketing” indicated that on average B2B companies have ” half as many interactive staff and 13% lower budgets than B2C firms.”  If you’re in B2B email marketing you probably live this reality every day.  We understand completely because we’re … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing

Sometimes the daily grind of measuring marketing successes is just too overwhelming to deal with.  I recently read an article about the Olympics and it reminded me that this marketing loaded event is coming up again.  It seems like a good time to highlight the opportunity to identify critical marketing moments for an all out … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing, Web Analytics

The annual press release about how awesome online advertising is was delivered by the IAB a few days ago.
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Having been in the online advertising space for eek…15 years now, it is a familiar tune.  But this year, I have to admit, I just get the feeling that it truly is a moment to reflect … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing, Web Analytics

During today’s general session, Brad Rencher introduced the Summit 2011 Companion App. The companion app will be your sidekick while you’re here with us at Summit; you’ll be able to access your custom schedule, follow and join the Twitter conversation, view the list of speakers, and get general info about the event such as maps … Read more »

• Customer Success
• 0 responses
•  Brand, Omniture Business, Online Marketing, Social Media

As part of this year’s Summit, we will be providing all attendees with handheld HD video recorders, so that you can record and share your experience here at Summit. Keep reading for tips on how to view and share your videos, and even win a Motorola Xoom tablet!
How to share:

Use your YouTube account to upload … Read more »

• Customer Success
• 0 responses
•  Brand, Omniture Business, Online Marketing, Social Media

Find Comfort in the Uncomfortable
Creative teams should master the broad principles of demand. I know, this is uncomfortable territory for most designers. Creatives don’t like to be put into a box, and they definitely don’t want to be told their ideas aren’t relevant. It’s just supposed to look awesome-right? Unfortunately no, ‘awesomeness’ is just a … Read more »

• Steve Gustavson
• 0 responses
•  Brand, Online Marketing

Having an in-house creative services team has been viewed as a luxury to mid-market companies, or a burden to the enterprise. “Our agency does that…” Right, and you pay for it in money and time. The traditional procedure is to hire an outside agency, or contractor (usually Web first, print second) to handle your creative … Read more »

• Steve Gustavson
• 4 responses
•  Brand, Online Marketing