Insight at Summit 2010 [Analysis with Insight]

(Cross-posted on the Omniture Summit 2010 Blog)

There’s an abundance of opportunity for an online marketer at Omniture Summit, and you certainly have to carefully choose what you’ll do to maximize your time at Summit.

I’m hoping that everyone at Summit will make some time to explore what Omniture Insight might be able to offer their business analysis and optimization efforts, or to learn more about how to further use and optimize your Insight configuration. Here’s a short list of Insight-specific events and opportunities at Summit next week.

Print it, bring it, and join us:

Tuesday, March 2

All day - Insight Analyst Training (Omniture University; Little America)

10:30-11:30 - Insight Customers Only
Omniture Insight: Performance Tuning Your Dataset (Belvedere Room 3rd floor, Grand America)

3:30 to 4:30 - Insight Customers Only
Integrating Offline Data with Clickstream to Enhance Customer Analysis and Optimization [Dollar Thrifty Case Study] (Belvedere Room 3rd floor, Grand America)

Wednesday, March 3

1:30-2:30 - Breakout Session: Transforming from Web Analytics to Online Marketing [Dollar Thrifty] (Ballroom A)

4:00-5:00 - Breakout Session: Integrating Offline Customer Data to Enhance Online Marketing Campaigns [Travelocity] (Wyoming)

All Day - Business Optimization Zone: Omniture Insight Consultants available

All Day - Insight Demo Booth: breakfast, morning break, evening partner reception

Thursday, March 4

11:00-12:00 - Breakout Session: Retargeting Strategies Based on Multichannel Customer Profiles [Citigroup] (Envoy)

1:15-2:15 - Breakout Session: How Microsoft Optimizes Online Advertising on Bing Using Omniture Insight [MSN/Bing] (Arizona)

2:30-3:30 - Breakout Session: Using Multichannel Analytics to Optimize Ad Spend to Click to Revenue [Experian] (Envoy)

All Day - Business Optimization Zone: Omniture Insight  Consultants available

All Day - Insight Demo Booth: breakfast, morning break

Have a question about anything related to Omniture Insight? Do you have any tips or best practices related to Omniture Insight you want to share? If so, please leave a comment here or send me an e-mail at mhalbrook [at] omniture [dot] com and I will do my best to answer it here on the blog so everyone can learn. (If you prefer, I won’t use your name or company name.) You can also follow me on Twitter @MichaelHalbrook.

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