My sister had an experience while raising her three-year-old son that has given me some perspective. She was trying to explain the importance of rules in the household and said, “These are the rules! Do you understand the rules?” My nephew looked back at her with a sideways glance and said, “Rules? I like Cinnamon … Read more »

• Adam Egbert
• 0 responses
•  Web Analytics

If you have had any experience with Adobe SiteCatalyst implementations, you have had the pleasure of getting to know the SiteCatalyst variables. There are two basic types of variables used in SiteCatalyst: Traffic Variables and Conversion Variables. (Known to their friends as “props” and “eVars” respectively :) One of the most basic yet perplexing questions … Read more »

• Adam Egbert
• 2 responses
•  Online Marketing

One of the cool out-of-the-box features of Adobe’s SiteCatalyst is the ability to track how visitors are finding your site. There are numerous methods by which visitors might come to your site. Some know your site’s domain or have your site bookmarked. Some come to your site via links from other sites. One of the … Read more »

• Adam Egbert
• 0 responses
•  Web Analytics

As indicated in my previous retail blog post, there are a number of differences between retail websites and other websites. Technology adoption is one area that is especially poignant. Consider the exhibit on the right.
Does this graph indicate that users have a little desire to purchase on their web-enabled phones? Probably not. … Read more »

• Adam Egbert
• 0 responses
•  Online Marketing, Online Merchandising, Web Analytics

The Online Retail industry is a $135 billion behemoth that will grow to $234 billion by 2014 in the US. E-commerce represents 3.7% of all retail sales in the US and is expected to increase to 5.5% in 2014. It is one of the few segments that enjoyed a positive growth rate in … Read more »

• Adam Egbert
• 2 responses
•  Web Analytics