Aseem Chandra

As vice president of product marketing for the Omniture Business Unit at Adobe Systems, Chandra has many responsibilities, starting with articulating and evangelizing the value of Omniture’s web analytics and online business-optimization capabilities. On a day-to-day basis, Chandra and his team are responsible for messaging and positioning, sales enablement & training, pricing and influencing the strategy for Omniture’s products and services based on feedback from current and prospective customers. Chandra brings more than 15 years of general management, marketing, partnering and M&A experience to Adobe. Prior to his current position, he led product strategy, marketing and partner enablement for the Application Integration Architecture group at Oracle. He has also held business analyst and operational roles at Eaton Corporation’s Semiconductor Division, 3M Corporation and Behlen Manufacturing. He is an active member of Web Analytics Association. Chandra is a frequent speaker at prominent industry conferences such as AdTech, CES, eMetrics, IAB, MediaPost and OMMA Global. Chandra holds a Bachelor’s degree in mechanical engineering from the Indian Institute of Technology (IIT) and a Master’s degree in manufacturing systems from the University of Texas.