To further build upon how to leverage time based segments in Discover I have the following example business question and how one might go about answering that question and taking actions from the data.
Who are my visitors that purchased last month and have returned to the site this month, but not purchased?
The segment needed to … Read more »

• Laura MacTaggart
• 3 responses
•  Inside Discover, Web Analytics

With the release of Discover 2.9 a few months ago new functionality was introduced that makes it possible to create time based segments.  In this post I am going to try to address the business value of this new functionality with a few analysis examples.  These examples will be spread out among two posts, so … Read more »

• Laura MacTaggart
• 1 response
•  Inside Discover, Web Analytics

It’s the middle of the night…you wake up in a cold sweat…you think back to that great Discover analysis that you presented to the entire company which coworkers praised, change the approach of major global initiatives, and appeared to be the answer to world peace. And then the questions start to hit you…did I segment … Read more »

• Kevin Willeitner
• 6 responses
•  Inside Discover, Web Analytics

Do you want to be able to get to the data you need more quickly in Discover?  Below are 5 tips to save you time as you discover more information about your visitors and opportunities to enhance your site.
1.  Quick segment creation
Often I find myself looking at a report in Discover and I think that … Read more »

• Laura MacTaggart
• 2 responses
•  Inside Discover, Web Analytics

Does the success or failure of your paid and natural search initiatives create more questions?  Do you want to understand better how visitors react to your site entering from external search?  Do you want to know how to improve your site to take better advantage of the traffic you are driving to your site from … Read more »

• Laura MacTaggart
• 1 response
•  Inside Discover, Web Analytics

If you read my post about Soft vs Hard Bounces you may have noticed that I was trending single page visits. Typically, when you are trending a metric “sans dimension” (just on its own and not broken down against specific line items in a report) you can look to the trusty Site Metrics menu for … Read more »

• Kevin Willeitner
• 4 responses
•  Inside Discover, Web Analytics

What if I told you that your bounced visitors include some of your best customers and one of the most profitable segments for your site? Sound crazy? Read on…

Bounce rate is one of the most loved metrics. Bounce rate is an indicator of page performance and tells you if your page was compelling enough to … Read more »

• Kevin Willeitner
• 13 responses
•  Inside Discover, Web Analytics

Over 5 years ago Omniture Discover was launched and in the past five years so many wonderful, amazing, and dare I say, magical improvements have been made.  On April 8 the magic continued with the release of Discover 2.9.  With all the great improvements in this release we decided that it was … Read more »

• Laura MacTaggart
• 4 responses
•  Inside Discover, Web Analytics