With SiteCatalyst version 15 you now have access to more advanced segmentation that was previously only available in other tools such as Data Warehouse or Discover. This is extremely exciting because you will now be able to mold the data in ways that you were never able to before and you will be more agile … Read more »

• Kevin Willeitner
• 4 responses
•  Web Analytics

It’s the middle of the night…you wake up in a cold sweat…you think back to that great Discover analysis that you presented to the entire company which coworkers praised, change the approach of major global initiatives, and appeared to be the answer to world peace. And then the questions start to hit you…did I segment … Read more »

• Kevin Willeitner
• 6 responses
•  Inside Discover, Web Analytics

If you read my post about Soft vs Hard Bounces you may have noticed that I was trending single page visits. Typically, when you are trending a metric “sans dimension” (just on its own and not broken down against specific line items in a report) you can look to the trusty Site Metrics menu for … Read more »

• Kevin Willeitner
• 4 responses
•  Inside Discover, Web Analytics

What if I told you that your bounced visitors include some of your best customers and one of the most profitable segments for your site? Sound crazy? Read on…

Bounce rate is one of the most loved metrics. Bounce rate is an indicator of page performance and tells you if your page was compelling enough to … Read more »

• Kevin Willeitner
• 12 responses
•  Inside Discover, Web Analytics