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Chad Warren
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Announcing Adobe SocialAnalytics: Blending Business with Social
Wednesday, 9 March 2011 @ 12:36, by Chad Warren
Yesterday, I sat in a room with social strategists representing some of the biggest brands in the World. We talked about their social media initiatives: the challenges they’re facing and the headway they are making to leverage social media to engage their customers. Of all the interesting insights, one theme came through loud and clear: The trial period is over. It’s time to demonstrate the business value of this channel. In other words, the days of social media in a silo are over.