Comcast understood how important their online channel was going to be to the overall success of the business. They wanted to help ensure they were developing positive online interactions that build strong customer relationships, enhance service, and drive revenue. The company also wanted to help relieve pressure on its call center and improve overall customer … Read more »

• Customer Success
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•  Web Analytics

With the explosion of the mobile and tablet market, mobility is top of mind. Customers want to stay connected with their favorite brands and companies wherever they are and have come to expect a consistent experience at their fingertips, regardless of the device they are using. For businesses, managing and delivering optimized content to meet … Read more »

• Customer Success
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•  Online Marketing, Online Merchandising

DEMCO, a top library supplier, uses the Adobe Online Marketing Suite, integrated with Silverpop, to target customers that leave items in carts and encourage them to complete their purchases.
“Especially with the changing role of libraries, our goal is to save librarians time and money in obtaining the everyday supplies they need,” says Lisa Moling, eMarketing … Read more »

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•  Web Analytics

Recently, Adobe published two success stories about two different retail companies that are achieving business results with the Adobe Online Marketing Suite–Bakers Shoes and American Eagle.
Historically, Bakers Shoes, a leading retailer of the latest trends in footwear and accessories, brick-and-mortar stores have long been the major force behind its sales and continue to be the … Read more »

• Customer Success
• 1 response
•  Web Analytics

Charming Shoppes is using the Adobe Online Marketing Suite to collect, analyze, and aggregate customer data to optimize online content and functionality for better customer retention, higher conversion rates, and increased revenues.
The company developed a universal shopping cart, integrated originally across three individual stores, a mobile site, and an outlet site, which features clearance and … Read more »

• Customer Success
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•  Web Analytics

Companies all over the world are continually looking for opportunities to increase revenue through their online channels. Global biotechnology company, Life Technologies, has figured out how to increase revenue for its company, and very significantly.
Previously, Life Technologies, relied on third-party vendors to manage its search strategies and implement marketing campaigns. However, this strategy just wasn’t … Read more »

• Customer Success
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•  Web Analytics

Unicredit is a company that continues to increase its investment in online marketing as they have continued to see results. In the past three years, UniCredit has quadrupled its investment in online marketing, because of the continued ROI its online strategies produce.
“We invest significantly and strategically in our websites and other online channels,” says Jonathan … Read more »

• Customer Success
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•  Web Analytics

Whether you are in the media, financial services, travel&hospitality, B2B, or other industries, Adobe solutions can help you become a smarter marketer. Today, we published a success story about how New York Media is using Adobe solutions to make more educated decisions.
With 35% of New York media’s revenue coming from its online channels, it is … Read more »

• Customer Success
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•  Web Analytics

Travelocity is one of the largest online travel agencies that helps customers find travel deals around the world. Using Adobe solutions, Travelocity is now better armed to provide its customers with the most relevant experiences possible.
Travelocity needed deeper insight into customer interactions with its website as well as enhanced measurement capabilities to continue to grow … Read more »

• Customer Success
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•  Web Analytics

These days you can buy everything online and pet pharmaceuticals are no exception. The convenience of shopping for pet medications in addition to pet food and supplies from your living room, have given specialty retailers like PetCareRx a strong online following. Never content to rest on its laurels, PetCareRx is constantly refocusing its online presence … Read more »

• Customer Success
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•  Online Marketing, Testing and Targeting, Web Analytics