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Tim Waddell

The Simple Truths About Advertising Optimization

Tim Waddell is director of product marketing at Adobe, within the Omniture Business Unit. He manages the advertising optimization applications. His role within Adobe is to deliver solutions which provide marketers the capabilities to measure, manage and optimize cross-channel marketing campaigns. With the data available today, advertisers have the opportunity to create campaigns that reach their target audiences with the right message in the appropriate environment across the wide array of marketing channels. These capabilities will drive conversion, increase retention and ultimately deliver a profitable marketing portfolio. Tim brings significant experience in the online and traditional marketing disciplines.  Having worked in an agency media planning role for many years, he moved over to online in 1995 with Travelocity managing the sales and agency relationships. From there he went to Microsoft and gained experience in several disciplines – selling online advertising and managing MSN’s commerce business team from a demand generation aspect as well as packaging solutions for partners. His last role before moving to Adobe was running the Marketing Analytics team for Bing. Follow Tim on Twitter: @timwaddell

Using the entire search page in revenue-driven search marketing
Thursday, 14 July 2011 @ 15:57, by Tim Waddell

62% of consumers don’t know the difference between a paid and organic search result according to Pew Research. And honestly, why should they? They don’t care if the click costs a company a dollar or not, they just want the best result.
And even though 70% (or more) of all search result clicks come … Read more »

Organic and Paid Search measurement combined is critical to manage a complete SEM Campaign
Tuesday, 1 March 2011 @ 12:47, by Tim Waddell

To quote Danny Sullivan, “I’ve found it annoying that over the years more and more people use SEM to mean paid search, as if SEM excludes SEO.”  
  
At Adobe, we absolutely agree.  Organic and paid listings together gives search marketers the ability to develop strategies for paid listings based on the changes in owned or competitive … Read more »

Holiday Season Success
Monday, 29 November 2010 @ 17:42, by Tim Waddell

With the holiday season now in full swing I thought I would talk about some important topics that affect the success of the holiday selling season and lead into a great new year.
The most significant hurdle during the holiday is resource management. Businesses must ensure they don’t miss out on key dates for promotions … Read more »

Why you need to test advertising on Facebook
Monday, 21 June 2010 @ 10:21, by Tim Waddell

How can you harness the largest audience on a single website in the market today? According to Hitwise, Facebook is now the largest single site on the web. Facebook reaches 400 million active users each month. And 50% of that audiences log-in every day.
And not just visiting. On average, users are spending almost … Read more »