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Recent posts
- Five Data-Driven Lessons from Moneyball
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- The Economics of Maximizing Publisher Ad Revenue - Part 1
- Remote Meta Data Collection for SAINT - Suite Talk
- Driving Revenue Gains with The Adobe Online Marketing Suite
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- Targeted Surveys - Suite Talk
- Suite Talk
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- Achieving Business Results with The Adobe Online Marketing Suite
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Archives
David HumpherysDavid Humpherys drives technology integrations for Adobe Systems with display advertising technology providers. His collaborations produce solutions for advertisers and publishers that offer deeper insights into the effectiveness of ad initiatives, including partnerships with ad servers, ad networks, exchanges, demand and sell side platforms, and data management platforms. He previously served as Director of Business Development at Omniture and Ancestry.com. David graduated from the Wharton School of Business with an MBA in Strategic Management. |
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The Economics of Maximizing Publisher Ad Revenue - Part 1
Digital publishers maximize display advertising revenue by optimizing their inventory for online advertisers. Economic principles reveal a model that publishers can use to increase the performance of their ad business.