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Josh James

Customer and Market Trends

As senior vice president and general manager of the Omniture business unit, Josh James oversees all aspects of the Omniture® Online Marketing Suite, the industry leading solution enabling chief marketing officers to optimize advertising spending and conversion. The Suite includes a comprehensive portfolio of applications for visitor acquisition, conversion, online analytics and multi-channel analytics built on an open business analytics platform and sold as an online and on-premise solution. James was previously the CEO and co-founder of Omniture, Inc., acquired by Adobe in October 2009. James co-founded Omniture in 1996 and successfully took the company public in 2006 as the youngest CEO for a NASDAQ-traded company. In 2007 and 2008, he spearheaded five successful acquisitions that helped propel Omniture’s technology innovation, expand the company’s footprint in key geographic areas and increase market share. As a result, Omniture was named to the 2008 Fast Company Fast 50 list of the world's most innovative companies, and was recognized on the Inc. 500 for four years in a row and the Deloitte Technology Fast 500 for seven years. Prior to co-founding Omniture, James founded three successful, Internet-focused, high-technology companies. He was the recipient of the 2006 Ernst & Young Entrepreneur of the Year Award, Technology Entrepreneur of the Decade by Brigham Young University, and was recently recognized by Fortune Magazine in its 2009 feature “40 Under 40.” James is the founder of Silicon Slopes, a private-sector initiative whose mission is to promote the interests of high-tech in Utah, and he advises and participates in a number of other boards and committees including the BYU Kevin Rollins eBusiness Center, the Utah Symphony and the Utah Technology Council. James studied business management and entrepreneurship at Brigham Young University.

Is Search Overhyped?

Thursday, 19 November 2009 @ 17:32, by Josh James

Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales … Read more »