At the Adobe Omniture EMEA Summit, The Carphone Warehouse (CPW), a leading consumer technology retailer that is part of Best Buy Europe delivered a presentation about their mobile strategy.  Please click here to download the full story.

In the case study, the client discussed how the launch of a mobile optimized website at the end … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics, Web Analytics

Recently, Adobe published a success story from Sprint that discussed their focus on analyzing and optimizing mobile content via the Adobe online marketing suite:  click here to download.
By measuring and analyzing engagement with their mobile website and mobile apps, Sprint has gleaned insights into what what is most important to their customers:

Most frequently used functions.
Mobile … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics, Web Analytics

The Mobile Marketing Association (MMA) recently published the following whitepaper “A Brand Marketer’s Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition”: http://mmaglobal.com/policies/education

This paper provides very informative analysis about the strengths and challenges that exist between mobile websites and mobile apps. Comparisons regarding the functional capabilities, development costs, and marketing reach … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics

Mobile Commerce Daily recently featured Bakers Shoes and their success in reaching mobile shoppers via a Mobile Optimized Website:

http://www.mobilecommercedaily.com/2011/07/05/bakers-shoes-increase-mobile-traffic-by-20pc.

As part of their mobile strategy, the client uses Adobe SiteCatalyst for mobile analytics and Adobe Recommendations to drive conversions on their mobile website.
Some key takeaways:

Bakers Shoes leveraged data from SiteCatalyst to understand the number of … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics

At the recent Mobile Marketing Association Forum event in New York, Google released the findings from a global survey of 10,000 consumers and 1000 marketers in the US, UK, France, Germany, and Japan “Global Perspectives: Smartphone Users and the Mobile Marketer “: http://www.google.com/think/insights/studies. One of the most interesting insights relates to the number of apps … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics

One of our clients, Vail Resorts, who presented at the Adobe Omniture Summit was recently featured in a story by Mobile Marketer:

http://www.mobilemarketer.com/cms/news/content/10040.html

The analytics team at Vail leveraged both the Adobe Online Marketing Suite and Adobe Consulting to achieve cross channel measurement of their Epic Mix initiative that includes a mobile app, mobile optimized websites (feature … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics, Social Media, Web Analytics

It’s no surprise that as we talk to our customers about their goals and strategy, the Mobile channel is playing an increasingly critical role. The amount of data that we collect from mobile devices continues to grow each year and we see marketers investing in tactics such as mobile sites, mobile apps, or mobile campaigns. … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics

During the Summit 2011, we had strong attendance at all sessions related to Mobile Marketing, Mobile Analytics, and Mobile Optimization. Here are some highlights for the presentations and labs that took place during the 2 days in Salt Lake City.
1) Dude, Where’s My App? Increase the return of your mobile app investment. Carl Sandquist from … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics

I recently joined the Omniture Business Unit of Adobe to lead the product marketing effort for Mobile Solutions. As we approach March, I look forward to meeting with customers and partners at Summit 2011 and engaging with you to understand your business challenges in mobile marketing. Since we expect Summit to be “Sold Out”, I … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics