Bakers Shoes builds Mobile Commerce foundation

Mobile Commerce Daily recently featured Bakers Shoes and their success in reaching mobile shoppers via a Mobile Optimized Website:

• http://www.mobilecommercedaily.com/2011/07/05/bakers-shoes-increase-mobile-traffic-by-20pc.

As part of their mobile strategy, the client uses Adobe SiteCatalyst for mobile analytics and Adobe Recommendations to drive conversions on their mobile website.

Some key takeaways:

• Bakers Shoes leveraged data from SiteCatalyst to understand the number of mobile visitors from Smartphone devices to their standard website
• After seeing a “spike” in traffic in the Summer of 2010, they made a decision to invest in a mobile optimized website that would provide a much improved mobile shopping experience across device platforms and integrate with their social media campaigns on Facebook.
• To drive conversions on both the mobile website and the standard website, they deployed Adobe Recommendations to automatically present related or similar items on the product details page.
• As a result of the solution, Bakers increased average order value by 40% for customers who select recommended products.

To receive the full case study with additional details and success metrics, please see the following blog post on retailers that leverage the Adobe Online Marketing Suite:

• http://blogs.omniture.com/2011/07/12/adobe-online-marketing-suite-and-success-in-the-retail-vertical/

• Ray Pun
• 0 responses
•  Mobile Analytics

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