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Recent posts
- Confidence and Vanity – How Statistical measures can lead you astray
- Digital Publishing Suite analytics integration
- Finding the Next Generation of Digital Marketers
- Why we do what we do - Hyperbolic Discounting
- The Dynamic Duo of Testing
- Update on Temporary Outage at Dallas Data Center on Saturday, Dec. 10th, 2011
- Minority Report - How to avoid failure for personalization
- Don’t Miss Adobe’s Digital Marketing Summit (March 20-23, 2012)
- Episode 4 - Auditude? MissSpe1lings + Reduce Latency
- Why we do what we do - Expectation Bias
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Rich PageConversion Product Specialist helping clients with Test & Target strategies and best practices. Currently writing an optimization book called 'Website Optimization: An Hour a Day' that is due for release in Spring/Summer of 2012. |
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Are You Using Web Analytics To Power & Improve Your Testing?
Thursday, 27 October 2011 @ 9:56, by Rich Page
Rather than just picking random ideas or listening to your HiPPOs for things to test and optimize on your website, there is a much better way that will usually result in better conversion lifts. And it’s something that surprisingly few companies do a very good job of. The answer is to use web analytics data … Read more »