A recent Forrester report released on October 12th on “How B2B Firms Can Improve their Email Marketing” indicated that on average B2B companies have ” half as many interactive staff and 13% lower budgets than B2C firms.”  If you’re in B2B email marketing you probably live this reality every day.  We understand completely because we’re … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing

Sometimes the daily grind of measuring marketing successes is just too overwhelming to deal with.  I recently read an article about the Olympics and it reminded me that this marketing loaded event is coming up again.  It seems like a good time to highlight the opportunity to identify critical marketing moments for an all out … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing, Web Analytics

The annual press release about how awesome online advertising is was delivered by the IAB a few days ago.
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Having been in the online advertising space for eek…15 years now, it is a familiar tune.  But this year, I have to admit, I just get the feeling that it truly is a moment to reflect … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing, Web Analytics