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Natalie Lacuesta Byrum
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Put your customers in the driver’s seat with customization
Tuesday, 8 November 2011 @ 19:04, by Natalie Lacuesta Byrum
Henry Ford advocated his “one size fits all” strategy on Model T production when he said, “Any customer can have a car painted any color that he wants so long as it is black.”*
Eighty-nine years later, companies are embracing the idea that each customer is unique and deserves relevant, personalized experiences and product options. What’s … Read more »