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Pages
Recent posts
- Why we do what we do - Congruence Bias
- Never a Failed Test
- Restaurant.com Adopts a Data-Driven Marketing Approach
- 15 for 15: A Stitch in Time Saves… Visitors
- Holiday Craziness and Website Optimization
- New to A/B Testing in Media? A Layout Test is a Great Place to Start
- Custom apparel website, Customizo, dramatically reduces bounce rates by 95% and lifts conversion by 400% in just four weeks
- Adobe SocialAnalytics European Launch Roadshow
- Finding Online Success through Powerful Testing and Optimization
- Put your customers in the driver’s seat with customization
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Links
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Archives
Rhett NortonRhett Norton is the retail optimization consulting lead. He and his team provide expert optimization strategy for major retailers using Test&Target. This strategy focuses on optimizing internal resources and designing strategic tests. Rhett has personally worked with industry leaders such as Kohls, Delta, Staples, Redbox, Under Armour Lane Bryant and many others. Rhett has a passion for testing and optimization and teaching clients how to best leverage Test & Target to drive measurable incremental value. |
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Never a Failed Test
A while ago I had a bunch of stocks that I was planning on selling. The timing was perfect and the price for the stocks was high. Everything was just as I had planned and hoped for so I made a mental note to do it. As it turns out, someone misplaced my note and … Read more »
Holiday Craziness and Website Optimization
Throughout my life I could never understand Black Friday shoppers. You take an otherwise normal person and tell them that they can save some money if they change their behavior to be more like a crazy person for a day. Crazy people do crazy things like camp out on the cement outside a store. Crazy … Read more »