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Jared Lees

Jared Lees has seven years of experience with statistical analysis and with enterprise-level web optimization and personalization. He has worked with industry leaders including Sony, Redbox, Dell, Wells Fargo, and REI. As a principal consultant at Adobe, he currently leads the predictive analytics team, responsible for the development and deployment of statistical modeling and advanced data mining for the digital marketer. He also fills the role of solution architect, designing optimal deployment strategies and product integrations for digital marketing. Jared has a B.S. in Statistics, an M.S. in Instructional Psychology and Technology and an M.B.A. from Brigham Young University.

Predictive Analytics and the Digital Marketer
Monday, 13 February 2012 @ 11:14, by Jared Lees

What is predictive analytics? What is predictive marketing? Do I need a statistician on my marketing staff? These questions and others related to analysis and digital marketing are increasing in frequency. Since it is relatively easy to collect data, especially in the online space, digital marketers have a wealth of data points to describe their … Read more »