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Sid Shah
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Facebook’s IPO: The $100 Billion Question for Marketers
Thursday, 9 February 2012 @ 11:14, by Sid Shah
Now that Facebook has filed its IPO there is much speculation regarding its value and how being a public company will impact the social network for consumers and brands. While it is up to Wall Street to value the company’s true worth, we, as marketers, should look at some key Facebook trends to evaluate future Facebook monetization opportunities and what it means for brands.