One of the more interesting concepts presented at last week’s SES show in San Jose detailed the use of predictive revenue modeling for SEO and paid search. A former colleague of mine, Dave Roth of Yahoo!, runs search programs on behalf of Yahoo!’s properties. He discussed their use of predictive data models … Read more »

• Bill Mungovan
• 1 response
•  SEO, Search Engine Marketing

As I left yesterday’s SES session, “Measuring Success in a 2.0 World,” it seemed to me that the speakers were sending a wake-up call to marketers, encouraging them — now that Web 2.0 is changing how content travels on the Internet — to ask the right questions when it comes to measuring campaigns. Content reaches … Read more »

• Jordan LeBaron
• 1 response
•  SEO, Search Engine Marketing

It’s a sad reality that many well-known organizations, including many Fortune 500 companies, still don’t understand the value of organic search.  Even some businesses with multi-million dollar paid search budgets have focused little effort in optimizing their sites for organic search.  The fact is these organizations are failing to capitalize on a major acquisition channel, … Read more »

• Jordan LeBaron
• 17 responses
•  SEO, Search Engine Marketing