Web Analytics Blog

Today was an exciting day in and around my cubicle. SiteCatalyst 15 has officially been released.
Over the coming days and weeks, SiteCatalyst customers will work with their Account Managers to learn more about this, our most exciting and anticipated release ever. As you may have seen at Summit back in March, this version of SiteCatalyst … Read more »

• Ben Gaines
• 5 responses
•  Marketing Integration, Mobile Analytics, Omniture Business, Online Marketing, Web Analytics

Location measurement and segmentation has been around for years and companies have seen a lot of success targeting customers based on their location.  Their ability to gain insight and make decisions based on location has only gotten better.
What has changed?
With mobile device sales growing and soon to overtake the sales of traditional computers the idea … Read more »

• Pearce Aurigemma
• 0 responses
•  Mobile Analytics, Web Analytics

During the Summit 2011, we had strong attendance at all sessions related to Mobile Marketing, Mobile Analytics, and Mobile Optimization. Here are some highlights for the presentations and labs that took place during the 2 days in Salt Lake City.
1) Dude, Where’s My App? Increase the return of your mobile app investment. Carl Sandquist from … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics

I recently joined the Omniture Business Unit of Adobe to lead the product marketing effort for Mobile Solutions. As we approach March, I look forward to meeting with customers and partners at Summit 2011 and engaging with you to understand your business challenges in mobile marketing. Since we expect Summit to be “Sold Out”, I … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics

The mobile reporting in SiteCatalyst is a powerful resource for those who are investing in mobile apps, pages and advertisements.  This series of blog posts is to bring a few new mobile solutions to your attention.  These solutions are designed to enhance your mobile reporting experience and help you make more informed decisions related to … Read more »

• Pearce Aurigemma
• 5 responses
•  Mobile Analytics, Web Analytics

As part of our commitment to best-in-class mobile reporting, we’ve recently developed offline measurement for iOS, Android and Blackberry. This feature increases the accuracy and completeness of your data, especially in areas with intermittent or no connectivity, such as subway commutes and airline travel.
The beta versions of AppMeasurement for iOS, Android and Blackberry are available … Read more »

• Bret Gundersen
• 13 responses
•  Mobile Analytics

Recently, I watched a video where another analytics vendor presented their take on which mobile platforms and channels retail companies should be investing in. What was their conclusion? Focus on the iOS platform. They were wrong and here’s why:
Big Mistake #1—Used Faulty Data
Data used in the analysis was not collected following mobile … Read more »

• Ed Hewett
• 5 responses
•  Mobile Analytics

Some time ago I was on a call with a customer who had recently launched several mobile campaigns and wanted me to help analyze how those campaigns were performing. Not long into the discussion, it became evident the campaigns had launched without an optimization strategy and were actually not being measured.
Even worse, organizational and … Read more »

• Ed Hewett
• 0 responses
•  Mobile Analytics

Yesterday, I was going through my CD collection (which I haven’t even glanced at in five years) and came across a couple albums that made me shake my head. You know the ones—one hit wonder albums picked up from a bargain bin ten years ago as the music industry began its long decline.
Seeing the … Read more »

• Ed Hewett
• 3 responses
•  Mobile Analytics

I’ve had a number of questions recently from customers asking how to validate mobile application analytics implemented using Omniture App Measurement Libraries. Depending on the situation, there are a number of methods which can be used to validate and debug analytic implementations in native mobile apps. The details in this post are fairly … Read more »

• Ed Hewett
• 6 responses
•  Mobile Analytics